Coming Soon!

New Four Reasons Professional Bio-Molecule Repair™ is coming soon.

A fragrance-free hair salon experience as an alternative

With allergic reactions to fragrances becoming increasingly common, the demand for fragrance-free alternatives in hair care is growing. While many still use scented products, there's a notable preference for fragrance-free options that offer an enhanced experience.

Will you choose Optima, Luxima or both?

The Four Reasons Optima and Luxima color lines offer endless possibilities for the creative colourist to create the most stunning hair colours.