About Us
Who We Are
We are Four Reasons. The Finnish rebellion in the beauty industry. We walk the front line, championing diversity, and defend everyone’s right to feel beautiful. We inspire and empower people to appreciate themselves as they are – wonderfully imperfect – and we provide tools to strengthen a positive self-talk.
BRAND OBJECTIVE
People’s dissatisfaction with their looks has increased significantly in recent years. Studies show that up to 50% of young people have a negative self-image. The increased use of social media has raised the social pressure related to appearance. Being continuously exposed to the ideals created by society and the media has a negative impact on how young people in particular view themselves and their bodies.
It’s time to take a step forward and defend everyone’s right to feel beautiful.
OUR STORY
We started some 20 years ago from scratch. We grew into the most successful hair product company in Finland by working hard and with a passion. We have swum against the current, boldly done things our own way and celebrated being different without paying attention to beauty ideals.
Our activities are founded on:
#1 the most satisfied customers in the hair salon sector
#2 the most dedicated work community in the beauty sector in Finland
#3 an understanding of our customers that stems from our long experience
#4 the most successful Finnish hair product brand
At Four Reasons, we’re a family – noisy, composed, vivacious, funny, creative, sometimes a little odd. We’re all different. You’ll fit in well.
We believe in the wonderful imperfection of life. We believe in people, passion, authenticity and you. We believe that everyone is beautiful as they are, down to the last strand of hair. These are our four reasons.
We walk the front line, championing diversity, and defend everyone’s right to feel beautiful. We are guided on this journey by responsibility, uncompromising quality, the promotion of social inclusion and an endless enthusiasm for learning something new.
Vision
To inspire and empower people with sustainable products, the best service and a world-wide beauty community.
Mission
Feel beautiful.
Slogan
We Love the Real You
Values
People – Passion – Authencity – You
#1 People
At Four Reasons, we’re a family – noisy, composed, vivacious, funny, creative, sometimes a little odd. We’re all different.
You’ll fit in well.
#2 Passion
We do what we do with passion. It sparkles, grows and breaks the mold. It’s the courage to color outside the lines.
#3 Authenticity
We have the courage to be our real selves and do things our own way. Our products are beautiful to look at and even more wonderful to use. They are carefully made from high-quality ingredients, and they work.
#4 You
We know that life can be wonderful, sad, fun, boring, straightforward and complicated. We want to make your good hair days great and even the bad ones better. We want you to feel at your best just being who you are.
OUR SERVICE PROMISE TO OUR CUSTOMERS
Hairdresser
For hairdressers we offer training that takes their skills and special needs into account and strengthens their professional identity, as well as easily accessible, friendly and competent customer service.
With our comprehensive service concept, we help hair salon business owners succeed in producing experiences of beauty, and succeed in their business activities
Consumer
For consumers we offer an empowering service experience that includes a personal hair consultation, hair salon services that support the experience of beauty and high-quality products, and competent product guidance.
With our beauty community, we help consumers to identify their strengths, see themselves in a positive light, and love themselves exactly as they are.