Four Reasons Optima - Hair Color

 

OPTIMA – BEAUTIFUL, COOL, MODERN

Four Reasons Optima is the color series of your dreams, which works as both a light and long-lasting color. The shades do not appear painted or dyed through, although they are exceptionally deep. Optima is pleasant to use in daily work, as its rich composition is designed to be exceptionally easy to mix and spread. Clear shades are easy to mix and also work great on their own. The result is a wonderfully toned and shiny color!

Four Reasons Optima is a perfume-free hair color for professional use. At the heart of the hair dye is our developed HydraRepair™ technology, which is based on the effective interaction of plant-based keratin and collagen.

All Optima products are 100% vegan, PPD-free and fragrance-free.

The line includes:

Four Reasons Optima Colors that Include Cover shades, Intense shades, Reflection shades, Mixer shades and Highlift shades. 

Four Reasons Optima Cream Oxid 1,5 %, 3 %, 6 %, 9 %, 12 % Developer for Four Reasons Optima hair color. Perfume-free.

Four Reasons Optima Makeover Color remover for oxidizing color and direct dye. 

Optima Total 10-minute gray coverage color for root touch-ups. Offers 100% gray coverage. The Optima Total color range includes fermented green coffee beans with antioxidant polyphenols and caffeine that stimulate  microcirculation in the scalp and promote the wellbeing of the scalp